As the flagship store for Bridge & Tunnel Restaurant Group, Rosenberg's Bagels & Delicatessen brings authentic New York-style bagels, deli fare, and high-end coffee to Denver.
Denver's Original Bagel Shirt
Since its inception in 2014, Rosenberg's Bagel and Delicatessen has become a beloved Colorado staple with three locations across the Denver area. Tiny Planet Ink has been a partner from the beginning, supporting all three locations as well as other Bridge and Tunnel concepts. Our support includes everything from in-store merchandise to uniforms for the entire team. Today, our partnership continues with the new "Rosen-Burgers" pop-up concept, coming summer 2025.
The Brand
Rosenberg's Bagels & Delicatessen spearheads Bridge and Tunnel Restaurant Group's vision of bringing East Coast flavors to Denver’s food scene. Rosenberg's logo sports the Statue of Liberty's crown as a nod to its New York city roots. Their consistent use of color helps to build equity and recognition within Rosenberg's Bagels. Pantone 130C defines Rosenberg's brand and should be used prominently. As a complimentary color, Pantone 281C serves as a backdrop and is a basis for many of the shirt colors the team selects.
Rosenberg's Bagels designs are composed of a strong masterbrand that builds brand cohesion and differentiates itself as a one-of-a-kind New York bagel shop, right in the heart of Denver's 5 Points District. This brand identity is reinforced by their unique artwork, such as an illustration of a deconstructed bagel with notes about each topping. The style, reminiscent of a scientific journal, treats the bagel as a subject worthy of study.
Mockups & Press Check
Once garments are sourced and sizing is confirmed, I create a detailed mockup for client sign-off. After approval, I prepare the artwork for the automatic press, including color separation in Adobe Illustrator. From there, I move to the darkroom and burn the image onto a silk screen mesh.
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