ACEing Autism Brand
Modernize the ACEing Autism brand and create a series of marketing assets for prospective parents, program directors, and volunteers.
2019 - Current
Brand
Guidelines
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The logo comes in two variants. The primary logo is seen without the phrase, "Connecting kids through tennis". The team felt the phrase did not fully reflect the core initiative of the organization, but abandoning the catchphrase felt misplaced. Therefore the slogan is reserved for event sponsorship banners and advertisements.
The word "aceing" stems from the word "ace". It is a tennis term which refers to a legal serve that is not touched by the receiver, winning the point. It denotes action and a sense of winning.
ACEing Autism Logo
Because our main focus is supporting children and their parents, we kept the appearance friendly and approachable. The tennis racquet substituting the first letter (A), along with the two tennis balls in the logo is left soft and uneven.
Altogether, the logo represents a group of people with a strong passion for tennis. On a mission for children with autism to grow, develop and benefit from social connections and fitness through affordable tennis programming.
ACEing Autism Color Palette
PRINT USE
C96 M73 Y2 K0
WEB USE
R10 G86 B164
#0a56a4
PRINT USE
C00 M00 Y00 K00
WEB USE
R255 G255 B255
#FFFFFF
PRINT USE
C70 M50 Y30 K100
WEB USE
R0 G0 B0
#000000
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This ACEing Autism color palette is inspired by the tennis court color palette. ACEing Autism Blue (AA Blue), serves as the primary color in the designs with ACEing Autism. Black (AA Black) and ACEing Autism White (AA White) being alternative neutral colors mainly used for text.
ACEing Autism Typeface
Montserrat
the quick brown fox jumps over the lazy dog
The ACEing Autism primary font is Montserrat. A very popular modern day font, the team found it professional yet easy to read (an important facet when working alongside children with autism).
ACEing Autism Marketing Assets
